Online Marketing, Social Media, Google & Email Marketing Course

Course Overview

Welcome to "Mastering Social Media and Online Advertising," a comprehensive program designed to provide a thorough understanding of the operational mechanics and fundamental marketing techniques for platforms like Facebook, LinkedIn, Twitter, Email, and Google+. This course tackles the challenge of proving social networking ROI by teaching participants how to use measurements to demonstrate the value social media brings to a business. Whether you're a nonprofit manager, professional, or business owner, you'll gain insights into hiring, guiding, and monitoring social media professionals while leveraging these platforms to boost your online reputation and career opportunities. Ready to take your digital marketing skills to the next level?

Target Audience

This course is perfect for:

• Social Media Marketers : Professionals looking to enhance their understanding and application of social media marketing.
• Internet Marketers and Strategists : Individuals aiming to refine their digital marketing strategies.
• Students and Bloggers : Aspiring marketers and content creators seeking to build a strong online presence.
• Business Managers : Those responsible for the digital marketing efforts in their organizations.

Course Objectives

By the end of this training, participants will:

• Engage effectively with potential customers on social media platforms.
• Increase website traffic and sales by leveraging social media.
• Craft, measure, implement, and enhance a winning social internet marketing strategy.
• Identify and target the right audience using social media.
• Utilize email campaigns to maximize value.
• Develop skills for effective online marketing across various platforms.
• Set up and utilize major social networking and online advertising portals.
• Use social media tools to achieve goals with various measurement tools and metrics.

Course Outline

Module 1: Introduction to Social Media Marketing

• Understanding Social Media Marketing: Learn the basics and importance of social media marketing.
• Platforms Overview: Explore different social media platforms and their unique benefits.
• Operational Mechanics: Discover the core mechanics of Facebook, LinkedIn, Twitter, Email, and Google+ marketing.

Module 2: Measuring Social Media ROI

• Value Measurement: Learn techniques for demonstrating the value of social media to your business.
• Tools and Metrics: Get familiar with tools and metrics for tracking social media success.

Module 3: Engaging with Your Audience

• Customer Engagement: Learn strategies for engaging and interacting with your audience on social media.
• Content Creation: Discover how to create compelling content that resonates with your audience.

Module 4: Leveraging Social Media for Growth

• Brand Building: Use social media to build and enhance your brand’s online presence.
• Online Reputation Management: Learn how to manage and improve your brand’s online reputation.

Module 5: Advanced Marketing Techniques

• Platform-Specific Strategies: Dive into strategies tailored for each platform like Facebook, LinkedIn, and Google+.
• Advertising Fundamentals: Understand the basics of setting up a Google AdWords account and creating effective ads.