Training on Integrated Digital Marketing Strategies

The program examines the digital advertising process, mobile and online marketing platforms, and also the way they connect with one another also as to traditional media. Nearly all digital advertising disciplines are coated (search, social, mobile, programmatic trading, display, etc.) to offer participants an excellent introduction to all things digital.

Course Objectives

This program offers a fast track comprehension of the electronic landscape such as social internet marketing, seo, mobile, display advertising, email marketing, information and also the expense of infrastructure.

The trends around areas are explored by us, what the effect these trends are actually on people, analyzing and measuring ROI, media preparation, creatives that perform, industry best practices as well as requirements in addition to innovative and new applications of the science in digital marketing.

The program also tackles the problems and also problems facing marketers and agencies in adapting the organization of theirs on the latest digital landscape. Provided from a marketing practitioner 's viewpoint - electronic advertising has become very easily understood.

Note: Participants are required to deliver laptop/tablet for hands on routines.

Who Can Attend?

Marketing managers, account directors, CMOs, marketing directors, planners and any person looking to find out about electronic marketing and advertising. Designed for individuals who would like a thorough knowledge of digital advertising and also the way to harness its power.

DURATION

3 days

Course Outcomes

• Have a good comprehension of the basic concepts of digital marketing.

• Be conversant with related technologies, opportunities and devices for electronic communications campaigns.

• Have increased inspiration and confidence for the improvement of strategic and inventive digital communication strategies.

• Understand the way to incorporate electronic into the general marketing mix.

• Understand the techniques and metrics of studying digital campaigns.

• Have insight into the logistical and operational issues which confront both clients and agencies in incorporating electronic for their businesses advertising offering.

Course Outline

• Introduction to Digital Marketing.

• Assessing the Channels & Technologies.

• Demographics of The Customer of yours.

• The Digital Marketing Toolbox.

• Internet Campaign as well as Media Strategy.

• Creative Strategy: Case Studies.

• Designing for the User Experience.

• Campaign Brief.

PLEASE NOTE

• All the participants should be conversant with the English language.
• All our courses involve a mix of one on one presentations, web based tutorials, group discussions, and practical exercises.
• All courses can be tailor made and adjusted to meet the client’s needs.
• We have a team of professional experts who work as professionals and trainers in their respective fields.
• Each participant will get an Uphilos Consultancy certificate, upon completion of each course.
• All our training sessions are held at Uphilos Center. For groups above five people we can train at any location in Kenya, above ten people any location within East Africa, and above twenty people at any location as per the client’s specifications.
• Participants will be responsible for their travel, dinner, airport transfers, and other personal expenses.
• Accommodation will be arranged upon request at a discounted price.
• All payments should be made two weeks prior to the training for better logistics. Proof of payment should be sent to [email protected]