Training on Public Policy, Public Affairs and Government Relations
Training on Public Policy, Public Affairs, and Government Relations offers a comprehensive program aimed at deepening understanding of the formulation and implementation of public policies. The course will cover the basics of public affairs and provide insight into the functions, tasks, and responsibilities of government relations, which are increasingly important for businesses and organizations, whether they are state-owned, private, or public. This training program will help participants differentiate between public affairs and government relations, understand their roles in the public policy process, and explore their interactions within the broader field of public relations.
Training Objectives
At the end of this training on public policy and government relations, you will be able to:
- Distinguish between Public Relations and Government Relations
- Gain an overview of Public Affairs as a distinct discipline
- Learn about the building blocks of a Public Affairs Strategy
- Learn about the need to develop and implement a Government Relations Strategy
- Navigate the stages of Public Policy development process from issue identification to solutions delivery and evaluation
- Understand the interaction between Public Affairs and Public Policy
- Understanding how an Efficient Government Relations function could facilitate operations and support decision making
Who Should Attend?
- Executive Management and Directors
- Governing Body & CEO Levels
- Government Relations Officers
- Ministerial & Ministerial Committee Levels
- Policy Makers / Officers / Analysts / Professionals
- Public Affairs Officers / Professionals
- Public Relations Officers / Professionals
Course Outline
Module 1: Public Policy
- What is Public Policy
- Basic Concepts of Public Policy
- Public Policy Process
- Policy Formulation
- Generating policy solutions
- Policy Making
Module 2: Public Policy Delivery
- Policy development
- Policy delivery models
- The 5-C Protocol
- Policy delivery challenges
- Public policy and public administration
- Policy evaluation
Module 3: Public Affairs
- Overview of public affairs
- Role and purpose of public affairs and public affairs professionals
- Influence on the political process
- Mapping public affairs and political landscapes
- Working alongside media strategy
Module 4: Public Affairs Strategy
- Objective setting
- Audience identification and management
- Building an influential argument
- Evaluation methods
- Measuring success
Module 5: Government Relations
- Public affairs, public policy and politics
- Public affairs and government relations
- Need for government relations
- Good government relations
- Next steps
Date | Venue | Register |
---|---|---|
22nd to 26th Jan 2024 | Nairobi | |
19th to 23rd Feb 2024 | Mombasa | |
25th to 29th March 2024 | Nairobi | |
22nd to 26th April 2024 | Istanbul | |
20th to 24th May 2024 | Nairobi | |
24th to 28th June 2024 | Dubai | |
22nd to 26th July 2024 | Nairobi | |
26th to 30th Aug 2024 | Nairobi | |
23rd to 27th Sept 2024 | Nairobi | |
21st to 25th Oct' 2024 | Mombasa | |
25th-29th Nov' 2024 | Nairobi | |
16 to 20th Dec 2024 | Nairobi |