Training on Government Communication & Public Relations
This training program on Government Communications & Public Relations aims to equip participants with a comprehensive understanding of the government relations function and the significance of implementing a clear communications strategy. Attendees will develop insights into the business value derived from a strategic approach to government relations throughout all phases of the business cycle.
This course offers valuable insights into the significant role that government relations play in acquiring new business, establishing and enhancing a strong reputation, facilitating operations, navigating change, and resolving disputes.
Objectives
By the end of this training course, participants will learn:
- How to create value for your business by using a strategic approach to government relations
- In-depth insight into how to analyze, anticipate and overcome political risks facing your business
- The ability to develop and implement a fit for purpose government relations strategy to support your business needs
- Knowledge of a wide range of tools and tactics to that will improve your ability to manage relations with government in a wide variety of situations
- Insight into your internal value chain and how synergies can be created between the government relations function and other functions such as Project Management, Operations, Finance, Legal and Public Relations
Who Can Attend?
- Government Relations Managers
- Political Risk Analysts
- Corporate Affairs Managers
- External Relations Managers
- Corporate Social Responsibility Managers
- Public Relations Professionals
- Country Managers
- Asset Managers
- Project Managers
- Operations Managers
- New Venture Managers
- Business Development Managers
- Finance and Tax Professionals
- Lawyers
- Risk Managers
Course Outline
Module 1: Introduction to Effective Government Relations
- What is Effective PR in the 24/7/365 ‘Social’ Age?
- What is effective Government Relations?
- The Business Case for Government Relations
- Discussion: How important is government to your business?
- Ethics and Principles
- How to conduct Government Relations with integrity?
- Legal Aspects
- Reputation Risk
- Reputation Management
- Trends
Module 2: Political Risk Analysis and Mitigation
- Introduction to Political Risk
- Stakeholders: Agendas and Drivers
- Personality Types
- Learning & Communication Styles
- Analysing Political Risk
- Global Issues and Trends
- Strategies for Mitigating Political Risk
Module 3: Effective Applications of Government Relations
New Opportunities
- New Country Entry
- Expanding Existing Operations
- Mergers and Acquisition
Build and Strengthen Reputation
- Stakeholder Mapping
- Creating & Maintaining Sustainable Relations with Governments and Communities
Managing Change
- The Change Equation
- Advocacy and Lobbying
- Understanding Government Stakeholder Agendas and Drivers
- Building a Case for Change
Resolving Disputes
- Business Diplomacy
- Resolving Disputes with Government, Local Communities and other Stakeholders
- Conducting Due Diligence
- Creating Win-Win Solutions
Module 4: The Government Relations Toolbox
- strategies and Plans
- Elements of a Government Relations Strategy
- Implementation
- Monitoring Results and Assessing Performance
Tools and Tactics
- High Level Engagement
- Engaging in the Policy Debate
- Joining Forces with Others
- When Things Go Wrong
Synergy with other Functions
- Tax - Role of Media including Social Media
- Role of Corporate Social Responsibility
- Public Relations
Organisation
- Where does Government Relations fit in the company’s org chart?
- What does a fit-for-purpose Government Relations department look like?
- Skills and Experience of Government Relations Managers
Module 5: The Government Relations Case Study
Session 1
- Case Study Introduction
- Risk Analysis
- Stakeholder Mapping
- Decision-Making
- Influence Matrices
- Government Relations Strategy
Session 2
- Building the License to Operate
- Implementing the Strategy
- Managing Expectations
- Alignment with the Government
- First Signs of Trouble
Session 3
- Political Instability
- Strikes and Protests
- New Opportunities
- New Partnerships
Concluding Discussion
- What does excellence in Government Relations look like?
- Lessons Learned and Conclusion
- Q&A
Date | Venue | Register |
---|---|---|
22nd to 26th Jan 2024 | Nairobi | |
19th to 23rd Feb 2024 | Mombasa | |
25th to 29th March 2024 | Nairobi | |
22nd to 26th April 2024 | Istanbul | |
20th to 24th May 2024 | Nairobi | |
24th to 28th June 2024 | Dubai | |
22nd to 26th July 2024 | Nairobi | |
26th to 30th Aug 2024 | Nairobi | |
23rd to 27th Sept 2024 | Nairobi | |
21st to 25th Oct' 2024 | Mombasa | |
25th-29th Nov' 2024 | Nairobi | |
16 to 20th Dec 2024 | Nairobi |