Training on Customer Relationships Management CRM Course

This intensive training on customer relationships management CRM course provides a practical, results-oriented approach to Customer Relationship Management (CRM), empowering you to attract, retain, and grow loyal customers. Learn how to leverage CRM strategies to enhance marketing, sales, and customer service, driving significant improvements in customer lifetime value and business profitability.

Who Should Attend?

This training on customer relationships management crm course is specifically designed for professionals in customer-facing roles who want to elevate their skills and drive business growth:

• Relationship Managers
• Marketing Managers
• Sales Managers and Supervisors
• Customer Care Managers and Supervisors
• Senior Sales and Customer Service Staff

Course Objectives:

Upon successful completion of this training on customer relationships management crm course, participants will be able to:

• Explain the critical role of CRM in attracting, retaining, and growing loyal customers.
• Define the objectives and applications of a CRM system.
• Identify and apply best practices for implementing a successful CRM strategy.
• Leverage CRM to improve marketing, sales, customer service, and customer contact.
• Utilize social CRM to enhance team collaboration and sales effectiveness.
• Select and adapt CRM approaches that best suit their organization's culture.

Course Content:

Module 1: Foundations of CRM

• Defining CRM and its Importance
• Customer Loyalty and Optimizing Customer Experience
• Understanding Customer Lifetime Value (CLTV)
• Common CRM Mistakes and Blind Spots
• Challenges and Difficulties in CRM Implementation

Module 2: CRM in Marketing

• Relationship Marketing and One-to-One Strategies
• Cross-Selling and Up-Selling Techniques
• Customer Retention Strategies and Profitability
• Assessing Customer and Business Value
• CRM Training for Marketers: Key Skills and Techniques
• Overview of CRM Software Applications

Module 3: CRM in Customer Service

• Optimizing Call Center and Customer Care Operations
• Measuring Customer Satisfaction Effectively
• Implementing a Customer Service Success Checklist
• Comprehensive Customer Service Training
• Exploring Tools and Applications for Enhanced Customer Service

Module 4: Sales Force Automation (SFA)

• Managing Activities, Contacts, and Leads
• Leveraging Knowledge Management for Improved Sales
• Business Training for Sales Teams
• Exploring SFA Applications and Software

Module 5: Planning and Implementing CRM

• Developing a Comprehensive CRM Strategy
• Creating a Detailed CRM Business Plan
• Justifying the Cost of CRM Implementation
• Choosing the Right CRM Tools and Suppliers
• Selecting and Implementing CRM Software

Module 6: Managing Your CRM Project

• Implementation Checklist and Best Practices
• Identifying and Addressing CRM Roadblocks
• Preparing for Future CRM Growth and Evolution
• Integrating CRM Training into Customer Loyalty Programs
• The Evolving Landscape of Marketing and PR
• Integrating Social Media into Social CRM

Certification:

Upon successful completion of this course, you will receive a prestigious Uphilos certificate. This certification demonstrates your commitment to mastering CRM training course and will enhance your professional credentials.