Training on Effective B2B & Trade Marketing Strategies




9th -13th Jan 2023


6th-10th Feb 2023


3rd-7th Apr 2023


5th -9th June2023


10th-14th July 2023


7th-11th Aug 2023


4th-8th Sept 2023


2nd-6th Oct 2023


11th-15th Dec 2023


Business-to-Business (B2B) advertising is usually much more complicated when compared with customer advertising. In B2B advertising, not just are businesses engaging potential buyers, you will find frequently times the requirement to promote on the trade (mainly wholesaler, merchant, or maybe distributor). Understanding the critical value of effective relationships plus marketing strategies that are good will guarantee businesses remain in a positive place within the industry. This's just created feasible in case the company has an excellent knowledge of business practices, internal ethic code and the regulatory framework.


5 Days

Who Can Attend?

This program is designed for; General Managers, Marketing and sales, Sales Directors/Managers, Trade Marketing Directors/Managers, Trade Operations Managers, Channel Development Managers, Channel Marketing Managers, National Sales Managers, Customer Marketing Managers, Category Development Managers as well as Key Account Managers.

Training Objectives

The program is going to assist individuals to: • Have a greater understanding and appreciation of just how they should more successfully promote their services and products on a B2B viewpoint.

• Develop better sales/marketing pursuits to optimize returns on investment decision.

• Clearly define the big difference between customer needs plus client needs to heighten purchase choices.

• Develop effective communication tools to allow for trade initiatives.

• Achieve increased degrees of client dedication for sales/marketing initiatives.

• Develop simple but effective tasks which align techniques to anyone on target customers.

Topics To Be  Covered

• Understanding the Market & Customers 

• Understanding Cultural Differences and also Relationship Marketing.

• Basic Contract.

• Trade Marketing.

• Ethical Regulations and Challenges.


  • All the participants should be conversant with the English language.
  • All our courses involve a mix of one on one presentations, web based tutorials, group discussions, and practical exercises.
  • All courses can be tailor made and adjusted to meet the client’s needs.
  • We have a team of professional experts who work as professionals and trainers in their respective fields.
  • Each participant will get an Uphilos Consultancy certificate, upon completion of each course.
  • All our training sessions are held at Uphilos Center. For groups above five people we can train at any location in Kenya, above ten people any location within East Africa, and above twenty people at any location as per the client’s specifications.
  • Participants will be responsible for their travel, dinner, airport transfers, and other personal expenses.
  • Accommodation will be arranged upon request at a discounted price.
  • All payments should be made two weeks prior to the training for better logistics. Proof of payment should be sent to [email protected]
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