Marketing Research & Analysis Course




8th to 12th Jan 2024


5th to 9th Feb 2024


4th to 8th March 2024


1st to 5th April 2024


6th to 10th May 2024


3rd to 7th June 2024


1st to 5th July 2024


5th to 9th Aug 2024


2nd to 6th Sept 2024


7th to 11th Oct' 2024


4th-8th Nov' 2024


2nd to 6th Dec 2024


This course market research and anlysis uses a thorough hands-on approach in conducting and designing research. From opinion investigation to social networking analytics, a broad contexts, and methods. Individuals are subjected to the different phases of research task from finally recognizing the demand for study and definition of the issue to analyzing data; interpreting results. Appropriate research methods, questionnaires, fieldwork, and surveys are included. Both quantitative and qualitative methods are presented. In addition, various analytical methods are released "hands-on" using Excel, NVIVO, state, and SPSS.

Objectives of Market Research and Analysis training:

• Demonstrate proficiency with the statistical software bundle as well as the capability to utilize them to get into marketing information, do numerous kinds of statistical analyses and understand the outputs of theirs.

• Demonstrating a working understanding of the principles and techniques of marketing research.

• Demonstrating problem analysis techniques and also the ability to convert a management issue right into an achievable research question.

• Exhibit knowledge of quantitative and qualitative study techniques and the application of theirs to advertising analysis

• Show knowledge of designing a questionnaire and sampling theory.



Who can attend?

Analyst, upcoming data scientist and stasticans  or also novices who wish to understand how you can evaluate data with Tableau.

Topics to be Covered

· Introduction to Marketing Research

· Problem Definition

· Data analysis using SPSS, STATA

· Data Preparation

· Descriptive Research Design

· Hypothesis testing, Frequencies, and Cross-tabulation

· Measurement, Scaling

· Qualitative Methods

· Research Design

 Analysis Strategy

Correlation and Regression


 Sources of Secondary Data

T t-test/ANOVA


  • All the participants should be conversant with the English language.
  • All our courses involve a mix of one on one presentations, web based tutorials, group discussions, and practical exercises.
  • All courses can be tailor made and adjusted to meet the client’s needs.
  • We have a team of professional experts who work as professionals and trainers in their respective fields.
  • Each participant will get an Uphilos Consultancy certificate, upon completion of each course.
  • All our training sessions are held at Uphilos Center. For groups above five people we can train at any location in Kenya, above ten people any location within East Africa, and above twenty people at any location as per the client’s specifications.
  • Participants will be responsible for their travel, dinner, airport transfers, and other personal expenses.
  • Accommodation will be arranged upon request at a discounted price.
  • All payments should be made two weeks prior to the training for better logistics. Proof of payment should be sent to [email protected]
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